If you want to find out more about Josh Kopel and some of the interesting things he is working on, follow him on social media and listen to his amazing podcast: The Gram LinkedIn TikTok Facebook Restaurant Marketing School Full Comp About Josh Kopel Josh Kopel is a restaurateur, tech Read more…
What is a SWOT Analysis – INTERNAL – Strengths, Weaknesses |EXTERNAL – Opportunities, Threats Why conduct a SWOT? So YOU understand where you stand So your Management understands where you stand So your Employees of ALL levels understand where you stand TAKE ACTION Who should be a part of this Read more…
Most Restaurateurs would choose Discounting something over giving it away for free. But I will tell you that you may be thinking about this all wrong! Discounting Issues: Creates a competitive environment where the consumer is looking for the deal… They will skip around town looking for who has the Read more…
Why? What doesn’t get measured doesn’t get managed How your menu is performing Theoretical vs. Reality So, your food cost is high. How do you know? How your team is performing More than price, staff affects COGS more than anything Pricing, Portioning, Pouring Keeping your fingers on the pulse tells Read more…
What is an LTO? Limited Time Offer Why an LTO? Keep customers hooked Stay on-trend/Relevant (social media/marketing) R&D for menu development Great examples Shamrock Shake/McRib Pumpkin Spice Latte Girl Scout Cookies Chicken Sandwich Wars Strategy Should be well thought out What are you trying to achieve and why? Broaden your Read more…
Celebrating your restaurant’s anniversary: Take the opportunity to celebrate every milestone at your restaurant. It is a great opportunity to thank your customers and staff. You should look at your anniversary as a marketing opportunity. Take an entire month and thank your guests, employees, suppliers and the community for supporting Read more…
A letter of intent or a term sheet to buy a restaurant is a great tool to ensure that the basic outline of your agreement is clear. A term sheet is valuable and saves both time and money for everyone involved. The term sheet will identify the basic terms of Read more…
What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?” Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY MENTALITY You need your restaurant to act like a media Read more…
How Do I Prepare To Sell My Restaurant Listener Question: I am reaching retirement age and will likely sell my three restaurants within the next two years. What are some things I can do to prepare my restaurants for sale? Answer: I put together several basic steps you should take Read more…
links. – www.mattplapp.com – https://mattplapp.com/whos-matt/ – https://americasbestrestaurants.com/work-with-us Stats that will scare every owner – https://americasbestrestaurants.com/stats