What is an LTO? Limited Time Offer Why an LTO? Keep customers hooked Stay on-trend/Relevant (social media/marketing) R&D for menu development Great examples Shamrock Shake/McRib Pumpkin Spice Latte Girl Scout Cookies Chicken Sandwich Wars Strategy Should be well thought out Read more…
Celebrating your restaurant’s anniversary: Take the opportunity to celebrate every milestone at your restaurant. It is a great opportunity to thank your customers and staff. You should look at your anniversary as a marketing opportunity. Take an entire month and Read more…
A letter of intent or a term sheet to buy a restaurant is a great tool to ensure that the basic outline of your agreement is clear. A term sheet is valuable and saves both time and money for everyone Read more…
What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?” Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY Read more…
How Do I Prepare To Sell My Restaurant Listener Question: I am reaching retirement age and will likely sell my three restaurants within the next two years. What are some things I can do to prepare my restaurants for sale? Read more…
links. – www.mattplapp.com – https://mattplapp.com/whos-matt/ – https://americasbestrestaurants.com/work-with-us Stats that will scare every owner – https://americasbestrestaurants.com/stats
As promised, here is the second installment with restaurant marketing savant, Matt Plapp! Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants. A.B.R. is the acronym that serves as, and Read more…
Learn To Attract, Build, & Retain Your Customers with Matt Plapp We are super jazzed to get this content out there! Matt Plapp is the founder of America’s Best Restaurants and an absolute champion of the independent restaurant.To say we are aligned in spirit Read more…
Tips and tricks to increase the acceptance rate: Who should you be targeting? Executive assistant and office managers. Public and private school staff. City and county government. Large businesses within 4 miles of your restaurant. Everyone in your business card Read more…
Make Changing Your Menu Easier, Quicker and More Effective (If you make the process difficult, you won’t do it as often) When should you change your menu? When your customers are tired of dishes Your staff will tell you Your Read more…
