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Episode 108: “What if you stopped publishing your marketing content?”

What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?”  Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY MENTALITY You need your restaurant to act like a media Read more…

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Episode 105 How to build a restaurant customer database

As promised, here is the second installment with restaurant marketing savant, Matt Plapp!  Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants.  A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain. In this episode, Read more…

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Episode 97 How to Get Off On the Right Foot When Starting a Restaurant Management Job 

How to Get Off On the Right Foot When Starting a Restaurant Management Job  Learn expectations of you Orientation timeline Measurable objectives Keep your guns in their holsters Adopt a Switzerland mindset Understand, then act Do nothing but learn names Back stories Take a vested interest Build rapport Listen Everyone Read more…