Episode 120: How multi-unit restaurants can market to their local community with Susie Liberatore The Brand Clarity Podcast explores branding: logo, website, social media, SEO, content, and so much more. We have live examples of what it means to have brand clarity, and how to grow your branding to become Read more…
Managing & delegating, or leading & empowering, that is the question. According to Roger Beaudoin, the founder and CEO of Restaurant Rockstars, this is the paradigm shift that has to happen in your organization prior to being on your way to building that rockstar cast. After a super successful 25+ years of owning Read more…
How to find the right lawyer for your restaurant group One of my first mentors said that before you start any business, “you need two things, a good CPA and a great attorney.” James Seitz Sr. The law and business are so intertwined. Whether it’s a wage-an-hour claim, you’re buying Read more…
What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?” Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY MENTALITY You need your restaurant to act like a media Read more…
How Do I Prepare To Sell My Restaurant Listener Question: I am reaching retirement age and will likely sell my three restaurants within the next two years. What are some things I can do to prepare my restaurants for sale? Answer: I put together several basic steps you should take Read more…
…and here we are with our third and final installment with Matt Plapp! So far, we have covered the first two letters of Matt’s acronym of a guiding principle, A.B.R. A is for ATTRACT. B is for BUILD. R is for RETAIN. Attracting and building are mostly concerned with the pre-relationship Read more…
As promised, here is the second installment with restaurant marketing savant, Matt Plapp! Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants. A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain. In this episode, Read more…
Tips and tricks to increase the acceptance rate: Who should you be targeting? Executive assistant and office managers. Public and private school staff. City and county government. Large businesses within 4 miles of your restaurant. Everyone in your business card giveaway program. The people on your email list. Use filters Read more…
How can I make Dietary restrictions part of my marketing strategy? Health has is a trend that is not going away, and restaurants need to double down on this soon. Non-GMO, Gluten-free, Dairy-free, vegetarian, vegan just to name a few are becoming more and more prominent. The better a restaurant Read more…
How to Get Off On the Right Foot When Starting a Restaurant Management Job Learn expectations of you Orientation timeline Measurable objectives Keep your guns in their holsters Adopt a Switzerland mindset Understand, then act Do nothing but learn names Back stories Take a vested interest Build rapport Listen Everyone Read more…