delighted female friends with laptop and smartphone

Episode 108: “What if you stopped publishing your marketing content?”

What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?”  Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY MENTALITY You need your restaurant to act like a media Read more…

data codes through eyeglasses

Episode 105 How to build a restaurant customer database

As promised, here is the second installment with restaurant marketing savant, Matt Plapp!  Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants.  A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain. In this episode, Read more…