Why: Your customers are the most important aspect of your business and their Data is the most underutilized tool that a restaurant has. They typically don’t collect it They Allow everyone else to have it OR When they do have it, they don’t use it What: Name | Address | Read more…
1 Using Linktree on your social media Bios. Linktree and the copycat services are nothing more than a landing page. You can do better than that. There is a place that you can send people a list of links. It is called your website!!! Why is it a mistake to Read more…
How to design a profitable catering program. Reliable and dependable Easy and fast Answer the phone (They are not calling you back nor leaving a message). Answering service Marketing person / GM covering the phone When is the pick up-time? How to pick up? Easy to order online. Give Read more…
The restaurant/foodservice industry was one of the industries that was hit the hardest by the pandemic. Government lockdowns and restrictions on indoor dining for most of 2020 and even into 2021. As restaurants reopened, almost all restaurants are having difficulty finding workers. The hope was that the labor shortage would Read more…
Dave, Anthony, and Brian were on Restaurant Marketing School with Josh Kopel. We put together a quick episode with Josh when he was in Cleveland, Ohio. If you want to hear more, search Restaurant marketing school on your podcast player of choice. Restaurant Marketing School Podcast Hosted by Michelin-rated restaurateur, Read more…
Simple is Best, but It Ain’t Easy If you don’t have the labor you need, maybe it’s time to reduce your need for labor. With less labor available to you, the processes in your operation need to be easier to achieve and/or execute. Almost every operator we have talked to Read more…
Yelp! It’s a Powerful Tool Now, Yelp has become an undeniable power in the restaurant field You need to leverage it 97% of people read online business reviews prior to making a purchase 85% trust online reviews as much as personal recommendations 73% say that positive reviews make them trust Read more…
Not Having a Responsive Restaurant Website Is your website mobile-friendly? You want to make sure that your website looks good on all devices, desktops, mobile phones, and tablets. It is important that your website looks amazing on a cell phone because 75 to 85% of your customers will view your Read more…
https://amzn.to/3gjJuc9 “Bourdain understood that the point of journalism is to tell the truth, to challenge the powerful, to expose wrongdoing. But his unique gift was to make doing all that look fun rather than grim or tedious.” – David Klion Is/was there a more compelling TV personality? So relatable to Read more…
7 Books Every Restaurant Owner and Operator Must Read Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi Do you create digital content? Well, this is the business model you’ve been looking for… In these Read more…