What is an LTO? Limited Time Offer Why an LTO? Keep customers hooked Stay on-trend/Relevant (social media/marketing) R&D for menu development Great examples Shamrock Shake/McRib Pumpkin Spice Latte Girl Scout Cookies Chicken Sandwich Wars Strategy Should be well thought out What are you trying to achieve and why? Broaden your Read more…
Celebrating your restaurant’s anniversary: Take the opportunity to celebrate every milestone at your restaurant. It is a great opportunity to thank your customers and staff. You should look at your anniversary as a marketing opportunity. Take an entire month and thank your guests, employees, suppliers and the community for supporting Read more…
A letter of intent or a term sheet to buy a restaurant is a great tool to ensure that the basic outline of your agreement is clear. A term sheet is valuable and saves both time and money for everyone involved. The term sheet will identify the basic terms of Read more…
What if you stopped publishing your marketing content? “If you stopped publishing your content, would your customers miss it?” Joe Pulizzi Most content entrepreneurs automatically believe the answer would be yes…but actually, that’s probably not true. HAVE A MEDIA COMPANY MENTALITY You need your restaurant to act like a media Read more…
How Do I Prepare To Sell My Restaurant Listener Question: I am reaching retirement age and will likely sell my three restaurants within the next two years. What are some things I can do to prepare my restaurants for sale? Answer: I put together several basic steps you should take Read more…
links. – www.mattplapp.com – https://mattplapp.com/whos-matt/ – https://americasbestrestaurants.com/work-with-us Stats that will scare every owner – https://americasbestrestaurants.com/stats
As promised, here is the second installment with restaurant marketing savant, Matt Plapp! Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants. A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain. In this episode, Read more…
Learn To Attract, Build, & Retain Your Customers with Matt Plapp We are super jazzed to get this content out there! Matt Plapp is the founder of America’s Best Restaurants and an absolute champion of the independent restaurant.To say we are aligned in spirit is an understatement. This is another instance where the guest Read more…
Tips and tricks to increase the acceptance rate: Who should you be targeting? Executive assistant and office managers. Public and private school staff. City and county government. Large businesses within 4 miles of your restaurant. Everyone in your business card giveaway program. The people on your email list. Use filters Read more…
Make Changing Your Menu Easier, Quicker and More Effective (If you make the process difficult, you won’t do it as often) When should you change your menu? When your customers are tired of dishes Your staff will tell you Your sales will tell you Your customers will tell you (by Read more…