Podcast Episodes
Episode 111: The Art and Science of an LTO Limited Time Offer
What is an LTO? Limited Time Offer Why an LTO? Keep customers hooked Stay on-trend/Relevant (social media/marketing) R&D for menu development Great examples Shamrock Shake/McRib Pumpkin Spice Latte Girl Scout Cookies Chicken Sandwich Wars Strategy Should be well thought out What are you trying to achieve and why? Broaden your Read more…