As promised, here is the second installment with restaurant marketing savant, Matt Plapp! Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants. A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain. In this episode, Read more…
Learn To Attract, Build, & Retain Your Customers with Matt Plapp We are super jazzed to get this content out there! Matt Plapp is the founder of America’s Best Restaurants and an absolute champion of the independent restaurant.To say we are aligned in spirit is an understatement. This is another instance where the guest Read more…
Tips and tricks to increase the acceptance rate: Who should you be targeting? Executive assistant and office managers. Public and private school staff. City and county government. Large businesses within 4 miles of your restaurant. Everyone in your business card giveaway program. The people on your email list. Use filters Read more…
Make Changing Your Menu Easier, Quicker and More Effective (If you make the process difficult, you won’t do it as often) When should you change your menu? When your customers are tired of dishes Your staff will tell you Your sales will tell you Your customers will tell you (by Read more…
Episode 76 Marketing Hacks to Increase Ticket Size With Josh Kopel Episode 85 Marketing for Customer Retention with Rev Ciancio Episode 87 Marketing Technology with Rev Ciancio Episode 83 Marketing for Customer Acquisition with Rev Ciancio Episode 82: How to hold restaurant staff accountable with David Jones Episode 94 Staff Read more…
How can I make Dietary restrictions part of my marketing strategy? Health has is a trend that is not going away, and restaurants need to double down on this soon. Non-GMO, Gluten-free, Dairy-free, vegetarian, vegan just to name a few are becoming more and more prominent. The better a restaurant Read more…
The OLD 3 Challenges that Face Restaurants and How to Handle from Episode 49. Menu – Your menu is you #1 Marketing piece in your restaurant. Decide who you want to be? Size: Lots of selection or limited selection Pricing – Price Benchmark your National and Local Competition How often Read more…
How to Get Off On the Right Foot When Starting a Restaurant Management Job Learn expectations of you Orientation timeline Measurable objectives Keep your guns in their holsters Adopt a Switzerland mindset Understand, then act Do nothing but learn names Back stories Take a vested interest Build rapport Listen Everyone Read more…
Get aggressive this year. CUSTOMER ENGAGEMENT Here are a few ways engage with your customers. – Email and social media comunicaiton – Ask customers to join the VIP or loyalty program – Flyer in to-go orders – Loyalty program follow-up and offers – Direct one-on-one customer interaction MENU INNOVATION Owners Read more…
