As promised, here is the second installment with restaurant marketing savant, Matt Plapp!
Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants.
A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain.
In this episode, he gives us a glimpse of how he stumbled into early tech adoption and how he still uses the very same strategic principles today.
In breaking things down for us lay-people, marketing to customers is analogous to how he pursued his spouse – he put himself out there with his best foot forward, he collected and compiled data (her important dates, her preferences, her dislikes, etc.) into a mental cache, and retained her by acting on said data.
Put into these terms, the sometimes vague and daunting marketing process becomes borderline commonsensical!
Stats that will scare every owner
Episode 105 How to build a restaurant customer database