As promised, here is the second installment with restaurant marketing savant, Matt Plapp!
Matt is the founder of America’s Best Restaurants and as we have previously stated, is a staunch supporter of all things independent restaurants.
A.B.R. is the acronym that serves as, and simplifies, Matt’s playbook – Attract, Build and Retain.
In this episode, he gives us a glimpse of how he stumbled into early tech adoption and how he still uses the very same strategic principles today.
In breaking things down for us lay-people, marketing to customers is analogous to how he pursued his spouse – he put himself out there with his best foot forward, he collected and compiled data (her important dates, her preferences, her dislikes, etc.) into a mental cache, and retained her by acting on said data.
Put into these terms, the sometimes vague and daunting marketing process becomes borderline commonsensical!
links.
– https://mattplapp.com/whos-matt/
– https://americasbestrestaurants.com/work-with-us
Stats that will scare every owner
– https://americasbestrestaurants.com/stats
Episode 105 How to build a restaurant customer database
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