Gift Card Promotion:
Gift Card Sales on average DOUBLE during Holidays.
Everyone seems to do a Buy $ amount, Give away $ amount
- What is your Non-Redemption Rate? 20% is the average
- Be a little more aggressive if you are higher than that…
- Call Business in area to promote for gift giving to employees
- Have someone in charge of this each year.
- Catering, Holiday Parties, Lunch deliveries, Gift Cards
- Have someone in charge of this each year.
Gifts with Purchases:
Have seen swag, apparel, and even retail bottles…
- You can find companies that will produce your Sauce or Dressing that you can give away for catering throughout the year as well as Holidays.
- Give away with Carryout orders
- Brand awareness and promotion of future retail strategies.
- Retail is tough… so have a plan.
Red Envelope Promotion:
- Set up 4-6 different discounts – Small to Large
- If 100 total = 5-10 Large/Freebies | 20-30 Medium | Balance Small
- Give out during Holidays – Thanksgiving to New Years.
- Need to be redeemed during the months of Jan – Feb when sales are lower
- Make some with purchase
- Make the larger winners be GREAT Value
- Don’t be afraid to give away to bring traffic back in slower Months
- Set periods of time so don’t create addiction to discounts
Host FREE Happy Hour Events:
- Companies are booking their Holiday parties with you
- Promote giving away a free Happy Hour with each booked event
- Do Simple Buffet in bar area for them in January and February
- Pasta/Inexpensive appetizers – Can probably do entire buffet for under $200
- Set amount of people
- Recoup on the drinks
- Gather all contact information of attendees for future promotions
Incentivize Staff for all the above:
- Create strategies and contests for the staff to promote and sell the above ideas
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