Are you looking for ways to promote your restaurant on social media? Look no further than Instagram! Instagram is a visual platform that allows restaurants to showcase their food, atmosphere, and overall brand to potential customers. In this episode of Restauranttopia, we spoke with Abraham McCune, founder of Eat Local Ohio, about all things Instagram for restaurants.

Content Strategy Abraham stresses the importance of a solid content strategy. He suggests featuring your menu items, showcasing behind-the-scenes content, and highlighting customer experiences. Instagram is a great platform to showcase the talent of your chefs and the atmosphere of your restaurant. He also recommends using Instagram’s various features, such as stories, reels, to engage with followers and keep your content fresh. E

ngaging with Followers Engaging with followers is key to building a strong Instagram presence. Responding to comments and messages shows that you value your customers’ input and are committed to building relationships with them. Abraham also suggests hosting giveaways, collaborating with influencers, and hosting community events to keep your followers engaged and excited about your brand.

Measuring Success Measuring the success of your Instagram marketing efforts is crucial to understanding what’s working and what’s not. Abraham suggests tracking follower growth, engagement rates, and website traffic to see how your Instagram efforts are impacting your business. It’s important to adjust your strategy based on what metrics are performing well.

Overcoming Challenges Abraham acknowledges that there are challenges when it comes to Instagram marketing for restaurants. Negative comments can be discouraging, but he suggests responding politely and using the feedback to improve your business. 

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