Not Having a Responsive Restaurant Website
Is your website mobile-friendly? You want to make sure that your website looks good on all devices, desktops, mobile phones, and tablets. It is important that your website looks amazing on a cell phone because 75 to 85% of your customers will view your website on a mobile device. All content management systems have responsive themes. Check out www.WordPress.org
Failing to have an SSL certification
SSL certificate is displays important information for verifying the owner of a website and encrypting web traffic with SSL/TLS, including the public key, the issuer of the certificate, and the associated subdomains. Your restaurant needs to add SSL certificates to your website to secure online transactions and keep customer information private and secure. This also improves customer trust in your website. An SSL certificate can help you rank better with Google. In 2014, changes were made by Google to its algorithm in order to give higher rankings to HTTPS-enabled websites. You can get an SSL certificate with Let’s Encrypt, which is a free, automated, and open certificate authority brought to you by the nonprofit Internet Security Research Group (ISRG). https://letsencrypt.org/
Having a slow website
A slow website can annoy customers and lower your Google ranking. Slow page load time can be caused by bad code, large photos, out-of-date plugins, etc. Google provides services to audit your website to determine what is causing the slowdown and recommends fixes. PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. https://developers.google.com/speed/pagespeed/insights/
Most people are coming to your website to view your menu. The menu needs to be user-friendly and in several different formats. We recommend four different types of menus: 1. Online Ordering, 2. PDF printable, 3. Responsive standard webpage and 4. Catering. All should be separate pages with amazing high-quality photos. Also, the online ordering link should be on every page.
Video is extremely easy to produce and put on your website. You can use videos on several different pages of your website. Video makes your website look sophisticated and is a great way to connect with your customers. Video can be used on your about us page to tell your origin story. I have seen a video used on the catering page to explain talk about different catering packages.
You can have amazing pages, but the video adds another dimension that can quickly be added to several pages. Here are some examples
- On your about us page, add a video with the owner or chef telling their story.
- A tutorial on how to order catering
- Staff telling about their favorite dishes.
What is a favicon? The favicon is a small square image that represents a website in web browsers. It is a small square-shaped .ico file, which is the standard file type for favicons. You could use .png or .gif too, but you should follow the standard for better compatibility.
Not ADA Accessible
Ensure that your website is accessible for every potential guest. Things to double check include:
Do your images contain alternative text, which provides text descriptions for images that are on your page?
Do you have form labels for people that use screen readers?
Make sure that your website is accessible for all guests to find your locations, order online, view the menu, make a reservation, and every other function on your website. Learn more about ADA Accessibility standards here. https://www.w3.org/standards/ Web Accessibility Evaluation Tools List https://www.w3.org/WAI/ER/tools/