Episode 78 How to Design a Profitable Catering Program.  

How to design a profitable catering program.  

Reliable and dependable Easy and fast

• Answer the phone (They are not calling you back nor leaving a message).
  • Answering service
  • Marketing person / GM covering the phone
• When is the pick up-time? How to pick up?
• Easy to order online. Give sample orders.
• Add video explaining what to order.
• Take the pain out of it.

Marketing material with order on how to set up for the best experience.

• Great photos – Not just average
• Add videos with chef or catering manager

Catering Program Pricing and Design

• Price your menu
• Design so that it is easy to order
• Photos on the menu
• Configuration (Price per person) and ala carte

Who is ordering and who are you marketing to?

• Office Staff,
• Family Events,
• Churches,
• Schools and
• Universities.

Hire a Catering Ambassador

• Go out into the community
• Call
• Mailers
• Market to LinkedIn connections

Technology:

• https://www.ezcater.com/
• Add to Point of Sale System