How to design a profitable catering program.
Reliable and dependable Easy and fast
- Answer the phone (They are not calling you back nor leaving a message).
- Answering service
- Marketing person / GM covering the phone
- When is the pick up-time? How to pick up?
- Easy to order online. Give sample orders.
- Add video explaining what to order.
- Take the pain out of it.
Marketing material with order on how to set up for the best experience.
- Great photos – Not just average
- Add videos with chef or catering manager
Catering Program Pricing and Design
- Price your menu
- Design so that it is easy to order
- Photos on the menu
- Configuration (Price per person) and ala carte
Who is ordering and who are you marketing to?
- Office Staff,
- Family Events,
- Schools and
Hire a Catering Ambassador
- Go out into the community
- Market to LinkedIn connections
- Add to Point of Sale System