There’s Risk in Revenue

A lack of outdoor dining means more customers inside.  Are they willing?  Are you willing? 

If nothing else is certain, it looks like we are going back to square 1. 

Remember:

There is money going to be spent in the last quarter of this year… it just may not be counted by “Butts in Seats” – take some time to figure out your best way to capture these dollars spent.

We have been thru this and you can now prepare.

  • Take Out Everything
    • Digital Assessment
      • Maximize online presence – Online ordering, Mobile app, Social Media, etc.…
      • Be visible EVERYWHERE
      • Be engaging more now than ever…stay top of mind
      • Google for Business
      • Partner with someone to take our game to next level.  THIS WILL PAY OFF!!
  • Reduce Transactional Friction
    • Review your E-commerce platform
    • Review your online ordering systems
    • Do you have curbside?  
    • Consider delivery
  • Broaden Offerings
    • “Delivery Only” menus – maximize GP to fend off 3rd party delivery fees
    • Develop a new brand via the Ghost Kitchen
    • Partner with other restaurants to diversify offerings
    • Drinks, drinks, drinks
    • Meal kits
    • Family packs
    • Merch
    • Sell an experience – Live, recipes, virtual happy hour, etc.…
  • Holiday Meals for pick-up and delivery
    • Market Holiday meals – Turkey and Ham dinners with sides
      • Offer Bulk cocktails – not sure on laws everywhere for this
      • Do the Main Course to keep simple and ala cart sides to build ticket
      • Train service staff to take orders now while people are dining in.
      • Offer Discount for ordering before a cut-off.  Give impression of deal
  • Improve Your Quality
    • “Delivery Only” menus – maximize your quality by only offering those items that travel well
    • Packaging
      • Think it through
      • Test it out
      • Examples:  ALL sauces on side; hot items separate from cold items
      • Better packaging = better food
      • Is your food designed to be taken home?  Can it be?
        • If not, don’t offer it!
  • Enclose it
    • Heaters, heaters, heaters (The new hand sanitizer?)
    • Tents, tents, tents
  • Hibernate
    • Is not operating a possibility?


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